At the beginning of the Covid-19 pandemic, when the world began shutting down, the Freeform Marketing & Creative team mobilized to leverage own marketing channels and put out a positive, light hearted prosocial campaign  urging people to #StayTheFFHome. 

 

The design team came up with a two-phase  print creative roll out. Phase one (seen here) uses owned or previously bought OOH placements with simple brand messaging.

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Phase two was more personal. OOH billboards became thank you letters to first responders, hospital workers, delivery drivers, postal employees... to all those keeping us safe. 

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For our 5 x permanent Grove poster placements, we wrote targeted messaging  specific to where they were located.

Outside American Girl: Be a doll and... #StayTheFFHome

Outside the Nike store: Run on home, will ya? #StayTheFFHome

Outside Cheesecake Factory: You can have your cake AND eat it too. #StayTheFFHome

Outside Nordstrom: At least we all look raggedy together. #StayTheFFHome

Facing parking garage: He look! You found a parking space. #StayTheFFHome

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